12 Copy Improvements

I just got back from a stint of doing some on-site copy coaching and leading a direct response creative workshop. One of the most frequently asked questions from writers and approving managers alike was, “How can we improve our copy to make it more engaging and generate more response?”

Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of 'The Cross-Channel Copywriting Handbook,' published by Direct Marketing IQ. Reach her at (913) 341-1211.