Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out.
Instagram’s Hyperlapse app is intended to turn shaky videos into high-quality clips, which should satisfy marketers who already employ Instagram and Facebook to create fun, short content but want videos to look a bit more polished.
The handful of brands initially trying out the social video app seem to be focused squarely on playing around with time and scale to pack the most into a 15-second clip.
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