Three of the biggest American media organizations continue to see massive traffic and record-breaking digital subscription growth, which has helped them navigate a drop in advertising brought on by the pandemic.
“It’s all about the pace of decline,” said Brian Wieser, global president, business intelligence at GroupM.
Here are 11 takeaways from The New York Times, Gannett and News Corp.’s earnings from the most recent quarter.
The pace of decline slowed as the quarter closed
There were “diminishing pacers of decline,” Wieser said.
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