Facebook Announces 100% In-View Ad Impressions, Moat Measurement
Facebook took steps to give brands more clarity into how their ad campaigns are performing, announcing a new buying option for 100 percent in-view impressions, as well as a video ads measurement partnership with Moat.
Facebook took steps to give brands more clarity into how their ad campaigns are performing, announcing a new buying option for 100 percent in-view impressions, as well as a video ads measurement partnership with Moat.
Both new options will be available soon, according to Facebook.
The social network defined 100 percent in-view impressions as impressions when the entire ad has appeared on users’ screens on News Feed, and it elaborated in a Facebook for Business post:
While it remains our belief that value is created for an advertiser as soon as an ad is in view, we also believe in offering advertisers control and flexibility over how they run their ads.
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