10 Ways to Survive and Thrive in the Age of Disruption

The best tips for digital transformation

Here’s the best advice gleaned from our yearlong series on digital transformation.

Be data led, not data driven

Any organization can cherry pick data to justify its strategies, says Forrester principal analyst Brendan Witcher. Smart organizations look at the data first and then decide what to do.

“Any organization can find data to support a strategy they already have,” he says. “Organizations need to dive in, look at the data and see what it’s telling them to do before they make any assumptions about what they need to do.”

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.