10 Powerful Ways to Target Facebook Ads Every Performance Advertiser Should Know

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As most sophisticated marketers know by now, performance advertising on Facebook is significantly different from search engine marketing. While SEM is fundamentally keyword-targeted, meaning advertisers bid on keywords, Facebook Ads is fundamentally profile-targeted, meaning advertisers bid on people. As a result, the ad copy, call to action, and graphics need to be rethought and re-designed for the “people-targeted”

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