10 Most Popular Tools in Marketing Stacks

We’ve talked about the sheer number of marketing technologies being released in previous issues, but we haven’t gotten into who’s using what before. In fact, “Who’s using what?” can be a hard question to answer. So for our final issue of 2016, we wanted to try to figure out what technologies have been the most popular. And for that, we went back to CabinetM. CabinetM helped us assemble the marketing Technology Universe poster in the July/August issue. The website catalogs all of the marketing technologies and tools being released, and also allows marketers to build “MyStacks,” which show the technologies they’re using in their marketing stacks and how they fit together. Anita Brearton, founder and CEO of CabinetM, poured over those stacks to get an idea of what the most used technologies have been since it was released earlier this year. She found that, “marketing stacks tend to be anchored by large marketing and sales automation platforms from industry leaders, and then surrounded with a plethora of functionally specific products.” According to Brearton, these are the “anchor MarTech companies that show up over and over again” among CabinetM MyStacks profiles, including excerpts of their descriptions to give you an idea of what marketers see in them. Marketo Engagement Marketing Platform Focused primarily on audience engagement, Marketo’s capabilities include marketing automation, cross-channel engagement, personalization and other tools to build lasting customer relationships. Oracle Eloqua A marketing automation solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels, including email, display search, video advertising and mobile. Hubspot Marketing Platform The HubSpot Marketing Platform is an all-in-one solution for managing end-to-end marketing campaigns. Salesforce Sales Cloud Sales Cloud refers to the “sales” module in Salesforce. This CRM option includes leads, accounts, contacts, contracts, opportunities, products, pricebooks, quotes and campaigns, plus features such as Web-to-lead to support online lead capture with auto-response. Sales Cloud is a component of the Customer Success Platform, handling lead nurturing and sales management. MailChimp MailChimp is a flexible, scalable and powerful email marketing platform that lets organizations of all sizes create, send and track effective emails. Constant Contact Constant Contact is an email marketing solution that is easy, affordable and has proven results. WordPress WordPress is a free and open source online blogging and website authoring platform for users of any size, from individuals to global corporations. The platform is easy to use, so website or blog set-up requires little-to-no IT support. Adobe Marketing Cloud Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign management, audience targeting and Web experience management. It comprises eight modules, each also available as a stand-alone tools. Brightcove Video Marketing Suite The Brightcove Video Marketing Suite is a comprehensive suite of video technologies built for the needs of the modern marketer to drive awareness, engagement and conversion. Hootsuite Hootsuite is a social media management platform that enables organizations to schedule and manage social outreach and engage with audiences across all social media accounts from one dashboard.

Performance Marketing

10 Most Popular Tools in Marketing Stacks

Thorin McGee

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