10 Keys to Candy Crush's $500 Million IPO

King's success rides on hit game

Candy Crush Saga is headed to Wall Street with a public offering that could value the company at up to $10 billion, according to the filings. The company behind the game, King Digital Entertainment, announced its intentions to sell its stock, and released financial data that show its value skyrocketed last year during the Candy Crush rush. Here’s how:

  1. In January 2013, King’s private stock (for employees and initial shareholders) was valued at about $10 a share, according to the filings released this week.
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