10 Brands That Do Customer Service Right on Twitter

Here’s an interesting fact: 30% of top brands now have “dedicated customer service Twitter handles”. This makes perfect sense, right? Customers value great service above all else, they love the instant gratification of social media and they really, really hate waiting for reps to pick up the phone. Also: by establishing separate Twitter handles for customer service, brands can “divert negative attention and activity” away from the primary feed.