It makes sense that taking Instagram viewers where they've probably never been before is a winning strategy for brands such as GoPro and National Geographic. But automotive marketers may want to take note: The strategy is working wonders for Mercedes-Benz, which represents its category for best branded video in the Adweek/Shareablee rankings for the week of Sept. 14-20.
Mercedes-Benz shot footage from the top of Rocky Mountain National Park to garner the distinction, picking up 23,800 likes and comments.
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