1 Ingredient for a Happy New (Marketing) Year

Business success has long been founded on making products that make people happy and making people happy about products. For most, the driving vision and mantra has been: Make people happy with my product and service and they will come back for more.

Yes. And no. Many studies on human happiness find that “Happiness” from materialistic, external things is fleeting and does not always result in repeat business. In fact, it rarely does. We may be happy with a buying experience.

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