The pandemic, recent supply chain challenges and rising inflation have challenged marketers more than ever to quickly deliver content that resonates with their audiences and provide demonstratable ROI.
Creative automation enables content production at speed and scale. It reduces time-intensive and repetitive tasks, making it quicker and easier to meet consumer expectations and pivot with changes in the marketplace. By delivering personalized digital content, brands can drive customer engagement and loyalty, building brand advocates and spurring brand growth.
Increase sales with personalization
If you are not already offering personalization at scale, you’re letting sales slip through your fingers. Surveys show that 91% of consumers are more likely to shop with companies that present them with personalized offers and recommendations and 80% are more likely to make a purchase when brands offer personalized experiences. This might sound like a lot of work, but creative automation tools allow one-to-many content updates with a few easy clicks, compared to individual asset-by-asset updates made by a designer.
Achieve craft at scale
Creative automation doesn’t replace craft. You will still need talented individuals to design your assets and create your branding. But then you can then employ creative automation tools to subtly tweak these assets to deliver content at scale. This allows small in-house teams and non-design professionals to produce high-quality marketing materials that are on brand, on budget, and on time.
Enable localization globally
Advertising campaigns across global markets are ripe opportunities for using creative automation tools. Rather than trying to make a one-size-fits-all campaign that lacks local nuance or manually crafting every regional asset to ensure brand consistency, automation tools reduce resource costs, increase speed to market and guarantee brand consistency. This makes your campaign more efficient and effective across markets.
Optimize content across channels
Content automation also fuels dynamic content optimization. In a cluttered and fragmented media landscape, it’s increasingly hard to cut through and drive engagement. By aggregating customer data, brands can pull from an asset library to instantaneously develop more relevant custom versions of creative content for each viewer, enabling limitless campaigns with consistent branding for targeted audiences worldwide.
You can apply this across channels and formats. And it’s especially useful if you’re advertising on social media channels, like Facebook, where you can leverage customer data to generate personalized advertisements based on clicks and likes. That allows you to take advantage of current trends, rather than playing catch-up. Email marketing is also still an incredibly effective means of generating sales, but a one-size-fits-all message won’t be nearly as effective as targeted content, images and offers. Creative automation makes this a breeze.
Feed the demand for video
Creative automation can even be used in video advertising. Good thing, too—a HubSpot survey shows that 54% of consumers want to see more video content from a brand or business they support. To generate greater volumes, use creative automation tools to create master video templates, defining what can and can’t be customized. Then, you can leverage the versions of the videos in your campaigns, showing different content to different users, creating a dynamic and personalized impression.
Choose a technology solution wisely
To attain these content production efficiencies and game-changing cost savings, find a cloud technology solution that’s built to solve critical content, data, and marketing workflow challenges for global brands. Nothing less will enable you to keep up with the increasing demand for engaging, personalized content that ultimately seals the deal.
