Cable’s home shopping: too legit to quit? By Elaine Underwoo

NEW YORK The roads to the mails were empty during the blizzard of ’93. But the phone lines at the Home Shopping Network were jammed, and callers from th

“Customers who have watched the show begin to trust Terry’s opinions,” said HSN communications director Louise Cleary. ‘Whey tell us watching her is like going shopping with a friend.”Home shopping […]

TBWA picks up Bloomingdale’s account By Alison Fahe

NEW YORK–TBWA Advertising here has won the Bloomingdale’s account and the agency will likely play a key role in repositioning the 121-year-old department store

TBWA, which beat out agencies FCB/Leber Katz Partners/N.Y. and Kirshenbaum & Bond/N.Y., will pick up TV advertising, which had most recently been handled inhouse after Bloomingdale’s late last year ended […]

A winning mix: in the new-business game, determination and qualifications make McCann-Erickson the agency to watch year after year By Michael McCarth

In late January, at a time when most of Madison Avenue had alre

Although McCann and parent Interpublic Group of Companies came up short on Olds, the last-ditch effort and the don’t-take-no-for-an-answer attitude showed why the agency continues to be one of the […]

Australia endures election ad blitz By Penny Warnefor

CANBERRA, AUSTRALIA–Many Australians breathed a sigh of relief on March 13. On that date the polls finally closed for the federal election–ending a bitter an

More than $22 million was spent on ads during the five week campaign by political parties, representative organizations, unions, businesses and consumer groups. The two major political parties–the conservative Liberal […]

Breaking up Burger King’s DMBB media stranglehold

In the trench warfare of fast food advertising, most of the participants use smaller agencies to plan and place local media. But that wasn’t the way Burger King did it.Until […]

Fizdale decides Burnett needs his creative touch

In a move that rocked the ad community and ran somewhat counter to Leo Burnett’s usual seamless transitions of the past, chairman Rick Fizdale last week relinquished his ceo title […]

FCB isn’t up down under

While Foote, Cone & Belding plots its second agency network, things have not been going too well for the company in Australia since it purchased Mojo from Chiat/Day/Mojo late last […]

This year’s ‘Audi Watch’ is ticking on DDB Needham By David Kiley and Jim Kir

NEW YORK–Radio ads for Audi last year imitated news reports, called Audi Watch, telling listeners of Audi products and the cars’ perfo

Audi dealers said last week that Gerd Klauss, who took charge of Volkswagen’s luxury division in the U.S. last September, has told them that he is “internally reviewing” Audi’s estimated […]

Wells/L.A. Says It’s On Track for New Studio Biz By Kathy Tyre

LOS ANGELES – Wells Rich Greene/BBDP here appears to be off and running again. According to L.A. office president Dick Macedo, the office has received

The activity follows a string of disappointments since January, when the shop failed to retain $30-million MGM in a review won by Foote, Cone & Belding/L.A. It was also cut […]

Peterbilt Trucks Over to Texas, Opens Review

DENTON, TEXAS – Three Dallas area finalists hope to be the agency that keeps on truckin’ with the $2-3-million account for Peterbilt Motors Co., which manufactures the nation’s Cadillac of […]