Who's the Boss?

The arguments between advertising agencies and clients are legendary, but they beg the question: Who’s really in charge here? I’ve worked at agencies where the clients were in charge because they paid the bills. I’ve worked with some clients who told me my job was to tell them what to do and others who told me to shut up and make the logo bigger. So who’s in charge?

This question came into sharp focus for me recently during a discussion with a smart friend who happens to be a brand manager.