Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Before AMC’s The Walking Dead lurched into America’s living rooms last Halloween, horror rarely made much of an impact on the tube. Aside from occasional flashes of brilliance (Buffy the Vampire Slayer, Kolchak: The Night Stalker), the genre has largely been treated as a goof, more Munsters than monstrous.
But with the success of The Walking Dead and now the launch of the FX series American Horror Story, TV may breakout into a full on scare pandemic, driven by strong ratings and critical raves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in