Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the 40 million-plus who watch or stream some portion of the Macy's Thanksgiving Day Parade on NBC.
Last year's parade averaged 22.3 million viewers, and a 6.0 rating in adults 18-49, making it the most watched nonsports prime-time telecast on the broadcast networks last fall. NBC estimated that a total of 41.3
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