Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies.
The car maker’s ads will start airing later this month during the CNN showing of the film Ivory Tower about the high cost of a college education in the U.S.
According to The Hollywood Reporter, the ads will include co-branded, custom material that will air during film breaks and lead-ins.
The deal gives Volkswagen of America exclusivity when it comes to automotive advertising during the film presentations.
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