One of the worst-kept secrets this Upfront and Digital Content NewFronts season is that Vice is expected to ink a deal with A+E Networks to get its own channel. While media buyers and the press have eagerly been awaiting the official announcement, the millennial-leaning media giant refused to confirm the reports during its NewFronts presentation in New York.
Instead, it teased that it would have a "new channel this fall" during an epic trailer featuring its upcoming slate, not distinguishing if that would be on linear or digital platforms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in