Right now nearly no brand knows for sure who’s watching its TV ad. Viacom isn’t about to change that, but the media giant has developed a way to help TV advertisers make sure the intended audience at least sees a brand’s display or mobile ad.
Viacom has been testing an ad sales offering called Surround Sound that will let brands bundle audience-targeted TV buys with a digital campaign aimed at the same consumer segment that would span online video, display, mobile and email advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in