Viacom Bundling TV, Digital Buys

Brands can target audience segments across platforms

Right now nearly no brand knows for sure who’s watching its TV ad. Viacom isn’t about to change that, but the media giant has developed a way to help TV advertisers make sure the intended audience at least sees a brand’s display or mobile ad.

Viacom has been testing an ad sales offering called Surround Sound that will let brands bundle audience-targeted TV buys with a digital campaign aimed at the same consumer segment that would span online video, display, mobile and email advertising.

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