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The marketing department at USA Network must have been worried people would think the lead character of its new hacker drama was pro-establishment—because the posters for the show, Mr. Robot, are anything but subtle.
"F*ck Wall St.," "F*ck Social Media, "F*ck Society" and "F*ck the System" reads pretty much the only copy in four blustery ads that can't but evoke FCUK, except that the guy in the images, actor Rami Malek, is wearing the Mark Zuckerberg anti-fashion uniform of a hoodie (even though it turns out Facebook is now, apparently, officially The Man).
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