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No, all that money that didn't go to broadcast networks is not showing up on cable.
New Jersey-based agency MDI says the upfront will be down 6.1 percent this year to $18.1 billion—the first time the market will have dipped since '09-10 when the TV industry pulled back sharply on ad spending, in part due to the longer-term effects of the 2008 financial crisis.
With budgets down across the board, it's hard to know what the endgame for the year's advertising revenue will look like.
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