The NFL has a new livestreaming social media partner, but it's not Facebook. Instead, it's Facebook's top competition: Twitter.
The social platform, which just celebrated its 10th anniversary, will stream live NFL games next season. The league had been looking for a digital-only partner like Amazon, Verizon or Facebook, which had made its interest known before backing out, to stream its Thursday Night Football games.
Twitter paid around $10 million for the rights, according to Re/code, a fraction of the $450 million CBS and NBC collectively paid for the rights to broadcast the Thursday games.
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