Twitter Will Stream 10 Thursday Night Football Games Next Season

Social platform's deal with NFL could end its stalled growth

The NFL has a new livestreaming social media partner, but it's not Facebook. Instead, it's Facebook's top competition: Twitter.

The social platform, which just celebrated its 10th anniversary, will stream live NFL games next season. The league had been looking for a digital-only partner like Amazon, Verizon or Facebook, which had made its interest known before backing out, to stream its Thursday Night Football games.

Twitter paid around $10 million for the rights, according to Re/code, a fraction of the $450 million CBS and NBC collectively paid for the rights to broadcast the Thursday games.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in