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In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the future of linear advertising in the process. Their vision is so elaborate, in fact, that there wasn't space to touch on everything they're doing.
Here are six key details that didn't make it into the magazine article:
There aren't any plans to reduce ad load beyond truTV and TNT
Donna Speciale, president of Turner Ad Sales, is making an aggressive push to improve the consumer viewing experience by cutting ad load in half for truTV's prime-time programming this fall.
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