While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.
Per Nielsen live-plus-same day data, the early game on CBS (Texans-Lions) delivered 27.3 million viewers and a 13.9 household rating/34 share, marking a slight decline from the year-ago broadcast. On Turkey Day 2011, CBS’ coverage of the Dolphins-Cowboys game delivered 30.9 million viewers and a 14.3 HH rating.
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