The NBA Eastern Conference Finals got off to a blazing start on TNT, as Game 1 of the Miami Heat-Chicago Bulls series earned the largest audience ever for a cable pro hoops telecast.
Sunday’s series opener delivered 11.1 million viewers on TNT, up 56 percent from Game 1 of last year’s Western Conference Finals (7.11 million).
Chicago’s 102-83 pounding of LeBron James and the Heat broke a record that had stood for eight years. TNT’s coverage of the 2003 NBA All-Star Game drew 10.8
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