Summertime Blues: New Off-Season Broadcast Series Founder

Sports and old standbys keeping networks afloat

Like a Band-Aid floating in a public swimming pool, broadcast’s new summer series are turning out to be a total bummer.

Of the nine new shows introduced thus far in the sleepy season, only one—Fox’s The Choice—is averaging a 1.5 rating among adults 18-49. What’s more, a few of the freshman efforts have failed to deliver so much as a 1.0 in the advertiser-coveted demo.

The plague of flops has spared no network, although ABC may be a bit more exposed than its rivals.

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