Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal usher in a new era of receptivity and attention to digital media by the measurement giant, or is this just Nielsen ticking the "social media" box and moving on?
"The skyrocketing adoption and use of social media among consumers is transforming TV-watching into a more immediate and shared experience," Steve Hasker, Nielsen's president of global media products and advertiser solutions, said in announcing the deal.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in