A Snickers commercial featuring ’70s sitcom stars Betty White and Abe Vigoda topped the influential USA Today Super Bowl Ad Meter.
Though there are many rankings and gauges for spots that run in the game, the Ad Meter is one of the most closely watched, particularly by clients seeking a quick read on the popularity of their SB efforts. In 2007 CareerBuilder sacked Cramer-Krasselt at least partly because its in-game ads for the client that year failed to crack the top 10.
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