Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties.
Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and Great American Country—is planning a Halloween special featuring talent from many of its channels to air on all six networks.
The company discussed cross-network and cross-platform opportunities for advertisers during a media briefing before today's upfront presentation, which will be held at New York's Alice Tully Hall.
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