Comcast on Wednesday reported weak results at its NBC broadcast division, as a first-quarter ratings slump negatively impacted the unit’s financial performance.
NBC saw overall revenues drop 19 percent to $1.52 billion, down from $1.86 billion in Q1 2012. Excluding the $259 million windfall generated by Super Bowl XLVI ad sales, revenue fell 5 percent year over year.
Despite the looming upfront marketplace, Comcast failed to offer investors any insight into the Q2 scatter market and how NBC and its cable siblings (USA Network, Syfy, Bravo, et al) expected to fare in the springtime bazaar.
In a recent upfront preview, Barclays analyst Anthony DiClemente said he believed NBC would likely take in some $1.81
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in