The mancave-like lower level of Hill Country Barbeque in New York City was the perfect setting for the 2015 Outdoor Sportsman Group Upfront presentation Wednesday night.
It didn't feel like a stuffy upfront. It was essentially a party filled with media buyers and execs.
Kroenke Sports & Entertainment subsidiary, Outdoor Sportsman Group is made up of the Outdoor Channel, Sportsman Channel and World Fishing Network. The three networks cater to the 130 million-plus Americans who partake in outdoor adventures such as hunting and fishing.
As jalapeño sausage and pulled pork tacos were passed around, a karaoke band played, and a programming sizzle reel played on the bar TVs.
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