It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during next week's episode—but that changed last night.
Wednesday evening, a version of the trailer with low-quality sound but comparatively high-resolution visuals hit the Web. But rather than spend the next several days intimidating the fan site to take down the copies that sprung up minutes later, Marvel simply rolled with the punches, offering a great tweet in response:
Dammit, Hydra.
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