After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender its spot on the dial to Esquire Network.
The new male-targeted network bows in the Style footprint on Sept. 23. Esquire Network general manager Adam Stotsky will continue to oversee G4.
If nothing else, shifting Esquire to the Style slot will give the new property a better shot at drawing an audience.
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