NBC Olympics Experiences Prime-Time Ratings Woes on Tuesday

Numbers were poor compared with previous nights

NBC's Tuesday night Olympics coverage featured more heroics from Simone Biles and Aly Raisman on what was the final night of the gymnastics competition. Unfortunately, the network also televised what would end up being a rough loss for U.S. women's beach volleyball star Kerri Walsh Jennings and teammate April Ross. Walsh Jennings was denied her fourth straight beach volleyball gold medal in a semifinal loss to Brazil.

The gymnastics events were televised on tape delay during NBC's prime-time broadcast, but the beach volleyball match was shown live.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in