In the unlikely case you haven’t heard, it’s upfront week. But sometimes lost in the talk of dollars is the fact five broadcasters will unveil their fall prime-time lineups. NBC spills the goods first, followed by Fox, ABC, CBS, and The CW. Expect hyperbole to come in heaps.
Extravagant claims of “break-out shows” and “star casts” are no surprise given the money at stake. The same claims are always made. But of the 24 freshman series in fall 2010, only a handful are returning.
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