Moonves: C7 Switch Only a Matter of Time

CBS boss predicts a currency shift will take place by mid-2014

Weeks after expressing his support for a switch to a new ratings currency that would include seven days of time-shifted deliveries, Les Moonves is now predicting that the change will happen by mid-2014 at the latest. 

Speaking to investors at the UBS Global Media and Communications Conference in New York, the CBS Corp. CEO said that while it took some time to institute the C3 currency, “C7 is closer than that.” When asked for a rough estimate on when that might come to pass, Moonves was characteristically forthcoming.

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