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Just 925,000 people watched the first airing of Sunday's Miss USA pageant on Reelz, according to Nielsen, down 83 percent from the 5.56 million who watched it on NBC last year.
Reelz, which is available in 70 million homes, says the pageant and its rebroadcasts, including VOD viewing, add up to 2.5 million total viewers. "The value we bring as an independent network produced an extraordinary night of television that America tuned in to watch," said Reelz CEO Stan E.
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