Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future

Network's upfront revolves around its biggest hit

Advertisers and ad buyers headed to Fox's upfront presentation Monday afternoon, and an Empire concert broke out.

After all, while the network had fallen to fourth place among adults 18-49 this season, it also had launched one of the most successful new shows of the past two decades. 

Empire was mentioned more than 50 times during the first hour of Fox's upfront at New York's Beacon Theater. In announcing its 2015-16 schedule Monday morning, Fox revealed that Season 2 would be 18 episodes—up from 12 episodes this year—and that the season would be split into halves, thereby anchoring both the fall and spring slates.

The network somehow resisted the temptation to open the presentation with Empire.

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