Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Never fear advertisers, getting your brand in front of a millennial TV viewer may not be that challenging after all.
Millennials still watch a majority of TV live: 4 hours and 27 minutes every day in Q4 2015, according to Nielsen's Total Audience Report, released March 24. While that's 20 minutes less than two years earlier, and while streaming on a smartphone has grown 31 minutes (from 41 minutes a day in 2013 to 1 hour 12 minutes each day in 2015), most of the top 10 streamed shows these days are on ad-supported networks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in