Walt Disney CEO Bob Iger on Tuesday said he did not believe the NFL work stoppage would level ESPN’s fourth-quarter ad picture, noting that college football should do much to help take the sting out of a lost pro football campaign.
Speaking to CNBC’s Julia Boorstin, Iger said the “huge demand” for male demos would help ESPN persevere in the event of a permanent lockout.
“Clearly, we’re hoping that the league and its Players Association resolve this and we get a season,” Iger said, shortly before Disney disclosed its second-quarter earnings.
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