Discovery Drops $15 Million on OWN Ad Push

Hopes to rescue the struggling network

It’s no secret that Oprah Winfrey’s OWN network has been struggling since its launch this past January, with ratings currently behind those of its predecessor, Discovery Health. Now, OWN executives are hitting the “reset” button on the network, sources told the New York Post—and they’re willing to drop a lot of cash to do it.

Discovery Communications is reportedly investing millions of dollars in an effort to promote OWN’s new programming and reel in more viewers.

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