Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock.

NBC's prime-time broadcast delivered 20.7 million total viewers. That's a 14 percent decline from Tuesday night, a 21.5 percent decline from last Wednesday, a 29 percent decline from the same night during the London Olympics in 2012, and a 16 percent decline from the same night at the Beijing Games in 2008. The 12.3 household rating was a 14 percent decline from Tuesday, an 18.5

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