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BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years.
And at the Viacom network's upfront presentation Wednesday night, CEO Debra Lee made sure attendees were well aware of its status among African-Americans. "We are up against the most competitive TV landscape ever," Lee said. "But we are still No. 1 with the audience everyone wants."
The market BET has cornered for the better part of the past two decades is becoming more and more crowded. "No
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