The Food and Drug Administration’s proposal requiring tobacco companies to place cadavers, coffins and other horrific images of what could happen to smokers on cigarette packs and ads is stirring up First Amendment concerns among the advertising community.
The fight stems from the Family Smoking Prevention and Tobacco Control Act, which called for the FDA to set rules for placing larger and more visible graphic health warnings on tobacco packaging and advertisements. The FDA came up with several graphic pictures to accompany nine warnings, along with specifications for how much space the warnings and pictures should take up on packaging and advertisements.
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