Your Car's Navigation System Is Sharing Your Data Too

Report finds a lack of transparency among navigation providers

A new government report concludes that in-car navigation systems may be driving away with too much data about drivers’ whereabouts.

The report on in-car location-based services like Garmin, OnStar and Google Maps found that while such companies are taking some steps to protect consumers’ privacy, they need to do more to inform consumers how they use and share location data.

The GAO report was based on information provided by 10 companies representing auto manufacturers, portable navigation device companies and developers of map and navigation apps for mobile devices.

Of the 10 companies, nine share data with third parties, including traffic information providers, but they fail to provide specific disclosures about why data is collected and shared.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in