Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.
"I love Yahoo's legacy in music, so I'm very excited about the Ultimate DJ," Mayer said today, just ahead of Yahoo's 2015 NewFronts presentation at Lincoln Center.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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