Xbox Aims to Bow First Original Series Within the Year

Studio head Nancy Tellem talks content in first public interview

Online video has yet to create premium content. YouTube, Netflix, Hulu have all tried, but none has achieved the mass appeal and big-budget scale of a CBS. Last year Microsoft hired Nancy Tellem from “America’s Most-Watched Network” to do just that, and Tellem is hoping to premiere Xbox Entertainment Studios’ first series in the next year.

“Our focus is to transition [Microsoft’s Xbox] to an entertainment device,” Tellem said Monday at All Things D’s D: Dive Into Media in Laguna Niguel, Calif.

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