Online video has yet to create premium content. YouTube, Netflix, Hulu have all tried, but none has achieved the mass appeal and big-budget scale of a CBS. Last year Microsoft hired Nancy Tellem from “America’s Most-Watched Network” to do just that, and Tellem is hoping to premiere Xbox Entertainment Studios’ first series in the next year.
“Our focus is to transition [Microsoft’s Xbox] to an entertainment device,” Tellem said Monday at All Things D’s D: Dive Into Media in Laguna Niguel, Calif.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in