Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a slice of the millennial pie.
"I got teens, and they don't listen to anything unless it's with those headphones. The association that Beats has with teens is it's cool. Apple is the brand of your mom,” Jonathan Adams, digital agency iCrossing’s head of media in North America, said.
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