While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a more meaningful way: Its talent bonds with viewers through their mutual love of sports.
"We are not building the sports network for millennials," Whistle Sports CEO John West said Wednesday at the network's first Digital Content NewFronts presentation. "We are building the sports community with millennials."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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