Whisper CEO Michael Heyward tweeted on Tuesday that his anonymous social network had exceeded 30 million monthly users, up 10 million from December. Users often reveal confessional or awkward things about themselves, such as having a difficult relationship with a parent, experiencing pubescent growing pains and holding an unpopular political view when it comes to real-life social peers.
This treasure trove of candid omissions by the mobile app's burgeoning millennial and Gen Z audience stands to be an intriguing opportunity for brands that want to connect with consumers on such personal levels.
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